"Ask a woman for directions," says Roohi Qureshi as we squeeze past a donkey cart, seeking an exit from Marrakech's bustling medina. "Women are too busy working to give you the runaround. Those men, leaning on their motorcycles, always expect something in return."
Sure enough, a berobed woman laden with produce appears from behind the hustlers to point the way to the Djemaa el-Fna market. "See," Qureshi says with a smile on her face, "Women are the real deal."
Qureshi didn't set out to become an advocate for women. Like her latest career – she is the founder of the Toronto-based natural skin-care brand Leaves of Trees – it happened organically.
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